I don’t listen to Lady Gaga at all. Sure I HEAR her music because it is everywhere, but I don’t consider myself a fan. Pop music just isn’t my main genre so I don’t really get into it. I still find her to be a top notch sideshow though, and admire her ability to not only market, but her creation as well. Not just her wearing of ridiculous clothes together like equestrian boots and a tut or something weird, but everything is crazy.Her own creation, and not a studio cookie cutter pop tart like Britney, or one of those annoying boy bands.
Her marketing ability I have always been fond of. Her sale of her new album “Born This Way” for one day on Amazon.com at 99 cents is a great plan. Not only will it likely push her album sales in the first week over 1 million copies, it brings all kinds of publicity. Not only does the price set it, but Amazon’s servers were flooded with the sale and couldn’t handle the traffic. Even more news to get awareness out.
The one day 99 cent sale ended up processing over 330,000 copies on Amazon that day alone so she got over a third of the way there in one day. In fact because of the technical issues Amazon priced it at 99 cents 3 days later for those that missed out and expected to show at least another 150,000 purchases to put her halfway there on Amazon alone. Talk about a cheater’s way to the top of the Billboard charts eh?